There are several reasons why you may require a website.
- It can aid in the promotion of your company and the acquisition of new consumers.
- It might assist you in connecting with those who share your interests and hobbies.
- It can also assist you in maintaining contact with relatives and friends who reside far away.
There are several indicators that your firm requires a new website. We're not only talking about how it appears, but also how it performs.
A well-designed website has strong functionality and an easy-to-use interface, which will increase your conversion rates.
Signs Your Website Is In Need of a Redesign
- A rapid rate of bounce
- Page load times are slow.
- Your website does not represent your company's image.
- Your site looks to be out of the current.
- You haven't updated your website in at least three years.
- Website navigation is confusing.
- Lead conversion rates are low.
- Your website is neither mobile nor responsive.
- You're not utilizing inbound marketing.
A rapid rate of bounce
The percentage of single-point visitors to your site is referred to as the "bounce rate" in Google Analytics. That is, it is the percentage of individuals that visit your website and simply look at the first page.
Users who bounce do not fit one of three criteria: they couldn't find what they were seeking, they lost interest in your site after very quickly viewing it, or they found your site too sluggish and not meeting their demands.
A fresh design can assist with some of these concerns and may persuade users to spend more time on your site.
If your website's bounce rate is consistently greater than 70-90 percent, you may want to investigate a new website building procedure.
Page load times are slow.
The most common issue we have with older sites is the load time for the pages. Most people nowadays want stuff to be available as soon as they want it, therefore if your prospects are like the majority of them, they'll be irritated by the lengthy loading time.
Long load times can have an impact on your website, SEO, Google, traffic, and bounce rates. This is due to the fact that Google optimizes the SERPs toward sites with quick loading speeds.
Your website does not represent your company's image.
Has your website evolved to changes in your brand and messaging? Visitors' responses are influenced by experiences such as your website.
Visitors are either welcomed and encouraged to investigate the property, or they are promptly sent away. Make sure your website is created in a way that corresponds to what you're attempting to portray as well as your brand.
It should also be simple for clients to use and adapted to their current needs. If your organization purports to be cutting-edge, yet your website is everything, there is a big gap.
If that's the case, it's time to establish a new one or, at the very least, a launchpad site.
Your site looks to be out of the current.
While many website designs from a decade ago are aesthetically beautiful, they are no longer appropriate for today's audience's tastes.
Websites with flashing visuals and colorful text send out bad design messages, detracting from your company's products.
It's acceptable if your website isn't flawless! Potential visitors only spend a brief amount of time on your site before moving on to something else.
Visitors don't always know what they want, therefore it's your responsibility as a site owner to break them down and point them in the right path.
You haven't updated your website in at least three years.
One of the most crucial things to keep in mind is that fashion trends change all the time. Considering this, websites must keep on top of their game in order to evolve along with it.
Consider changing the style and functionalities of your website for a variety of reasons.
Did you realize, for example, that it may be missing a Secure Sockets Layer (SSL) certificate? If you share a URL that lacks a locked padlock in the browser bar, it is not secure. An SSL certificate is critical for your website's placement.
Website navigation is confusing.
Navigation bars with a dozen or more options are typical on websites these days. However, it might be perplexing, especially if the site offers identical services/products.
Some argue that having too many options overwhelms visitors and causes a negative user experience. However, don't overlook the importance of well-organized product catalogs.
Prospects visiting your website may find it difficult to discover what they are searching for, as is the case with many websites that have been established through the years, including yours.
Prospects should be able to comprehend where they should click, how you present your products or services, and how to easily navigate around your pages. Maintain a straightforward approach.
Lead conversion rates are low.
You've probably put in a lot of effort to get your site to this point, but when it comes to producing the quantity of traffic you want, it's probably time for an upgrade.
There are several reasons why conversions may be low, and if your business website exhibits two or more of these, you should consider upgrading it.
Your website is neither mobile nor responsive.
Mobile site traffic is increasing and currently accounts for more than half of all online traffic globally. If your site isn't mobile-friendly, you're losing out on all of those visitors.
Even though your website is responsive on several devices, many businesses prefer that it also be mobile-friendly.
Mobile-first website designs are faster to load, and Google employs mobile layouts in their search engine. Use this design to future-proof your site, which will undoubtedly become popular in the future.
You're not utilizing inbound marketing.
Your website will not benefit your business if it does not educate and direct visitors toward a purchase. A real inbound site will feature content that attracts, engages, and delights visitors, as well as several lead conversion chances that aid in the lead nurturing process.
If you're wondering, "Do I need a new website?" you could already know the answer. If you wish to build an inbound program, use a "Growth-Driven Design" approach to your site and start from scratch.
Begin Updating Your Website Right Now
Before going this path, be sure you've addressed these significant issues on your website.
Galactik IT will assist you in developing a website that combines all of the necessary aspects. It's time to update your brand with a high-quality website.
For more information about our services, please contact us right away!
