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'"Branding", "Brand", and "Brand Identity" are phrases that are often used by individuals interchangeably in comparable contexts besides them holding differing meanings. Do you identify?

What exactly is a brand?

What exactly is branding?

What exactly is brand identity?

So you've discovered the magic of branding.

Perhaps a marketing-savvy acquaintance or friend advised you to put money into a brand identity and build an online presence for your business. Perhaps you've read an article that briefly used the word "brand," in which case you're intrigued.
But you also realize a significant problem: You are clueless about how to get around it.

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