'"Branding", "Brand", and "Brand Identity" are phrases that are often used by individuals interchangeably in comparable contexts besides them holding differing meanings. Do you identify?
What exactly is a brand?
What exactly is branding?
What exactly is brand identity?
So you've discovered the magic of branding.
Perhaps a marketing-savvy acquaintance or friend advised you to put money into a brand identity and build an online presence for your business. Perhaps you've read an article that briefly used the word "brand," in which case you're intrigued.
But you also realize a significant problem: You are clueless about how to get around it.
