Search Engine Optimization service providers in Kenya

Search Engine Optimization (SEO)

What is Search Engine Optimization (enUS)/ Optimisation (enUK)?

Search engine optimization (SEO) is the process of optimizing your website or web page to increase its ranking in a search engine's unpaid results—also known as "natural," "organic," or "earned" results.

How it works

Consumers base some of their purchasing decisions on trust. Google is developing algorithms to determine trust in order to direct searchers to the most trustworthy sites. Because Google's algorithm is constantly changing, staying up to date is essential for success.

Great SEO is a long-term, ongoing strategy that can take some time to produce results, especially in competitive industries. A good SEO agency will help you rank as high as your site can, but page one rankings are simply not possible.

When we begin projects, we conduct an audit to determine your site's SEO strengths and weaknesses. We frequently encounter one of three situations. Google knows who you are but not where you are or what you do. You have a lot of SEO juice, but you're not aiming in a specific direction, so you're not connecting with anyone. You don't have any SEO juice, so it doesn't matter what you say, Google simply disregards your request.

All of these situations are fixable, but they require different approaches. Consider the situation from Google's point of view.The days of keyword stuffing and link farms run from Polish forums are over. Google now takes into account 33 on-page and off-site factors. Some are more important than others, and some have negative consequences.

Our strategy is to pull as many levers as possible in order to outperform your direct competitors. The elements are as follows:

On-page (controlled by site owner)

  • Options for content (powerful keywords, quality text, contextual word cloud)

  • HTML implementation that is correct (proper use titles, descriptions, headers, images)

  • Design and development(crawability, no duplicate content, speed, URL structure, mobile)

  • Outbound Hyperlinks (3rd party directories, social media, review sites)

Off-site (influenced by site owner)

  • Links from Other Websites (quality, quantity, anchor text, minimal use of paid & spam links)

  • Trust(length of domain registration, domain authority of the site, verifiable identity of the owner)

  • The social (number of shares, authority of sharers)

  • The characteristics of the user (location of searcher, repeat visits, use by social media related friends)


First, we obtain what Google knows about you and claim that information for you. We update the data and verify your information across all of their services. We will even call India for you if necessary.

Once we have a handle on this and Google begins to properly catalog where you are and what category you operate in, the performance of your website will begin to improve. It's not the whole shebang, but it's a good place to start.

Domain Authority   

We'll explain the concept of Domain Authority (DA) score, which represents our best guess for how a website will perform in search engine rankings. This market-leading metric combines 40 signals into a single number. It is graded on a logarithmic scale of 100 points.

This score is influenced by the number of links, the relevance of the links, and the quality of the links. Your ideal score is determined by your direct competitors, but based on past experience, most successful local businesses operate between 25 and 50. If it's less than 30, you'll have a hard time getting Google to pay attention.

Back links   

Google rewards sites that have a large number of earned (free) links from high-authority sites. You can also buy links, but they now come with a “nofollow” tag, which tells Google that this is not a free link. While all links on Wikipedia are free, they all have a “nofollow” tag. Nofollow links are not worthless; they simply have a much lower value than earned links.

We'll develop a Backlinks strategy based on the results of our audit. This is frequently the most time-consuming aspect of SEO because it necessitates the cooperation of other sites.


The majority of the work with a site is ensuring that it says what you want it to say to Google with the appropriate emphasis. Each case is unique, but it is critical to remember what Google sees. The truth is that Google is deafeningly deafeningly deafening Because it cannot see images, it misses out on a lot of information that we take for granted. Its only capabilities are to parse text and count words.

It didn't realize until recently that a word with a s was related to the same word without an s. However, it is now forming associations between similar words in order to construct concepts. All of this influences how we write for the web, and this is where the art and science of good SEO come into play.

We've learned to think like Google and apply our knowledge of its heuristics. It's a clever robot that compares a large number of signals sent by your site to signals sent by other sites.
We are fluent in Google.

Get us to speak Google

See a rise in organic traffic to your site.

Quick Contact


GalactiK IT Solutions Kenya

Address: M2, The Mirage, Chiromo Rd, Westlands, 11982 - 00100 Nairobi

Cell: +254 773 452 067 | +254 764 566 672

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