A business owner recently reached out to three different website development firms for proposals to build her company's website. She provided the same detailed "requirements document" to all three developers, outlining the website's goals and functions. A week later, each developer came back with their respective price quotes.The first developer estimated the project at Ksh 50,000, the second valued it at Ksh 38,000, and

the third web developer put a price tag of Ksh 25,000 on the project.This isn't a setup for a punchline; the real challenge is now on the client's hands. She needs to decipher why the estimates vary so widely and determine which offer aligns with a realistic and fair budget for her needs.

Note: When we refer to a "small business website," we mean a simple informational site with 10 to 20 pages and social media widgets.

Cost Breakdown and Essential Website Components
As a general guideline, consider the following estimates for budgeting a small business website (for a personalized estimate, you can reach us at +254 773 452 067 or fill out our quick estimate form with your projected budget):

• Domain Name - Ksh 990 to Ksh 550,000 per year depending on domain extension.
• Hosting Costs - Between Ksh 3,600 and Ksh 15,100 annually (depending on traffic and hosting services) for 30 GB or more.
• Planning, Design, and Website Development Time - Minimum 1 week.
• Website Maintenance - Ksh 25,000 per year and higher (based on upgrade needs and service provider).
• Online Promotion - Search marketing from Ksh 25,000 and higher per month, social media marketing at Ksh 20,000 to Ksh 70,000 per month still based on provider

Key Factors Impacting Website Price
When budgeting for web design, consider the following questions:

• Is it a new website or a revamp of an existing one?
• How prepared are you in soliciting bids?
• Do you have a comprehensive requirements document?
• Do you need a blog or content management system (CMS)?
• Have you already created visuals for the site?
• Is responsive design required for mobile and tablet compatibility?
• How much content exists currently and what needs to be developed?
• Are additional features needed, like social media integration, SEO, or eCommerce?
• Who will manage the site post-launch?

We'll delve into each point below with estimated budgets for each across Kenya. Costs will vary based on your specific needs. Feel free to contact us for a personalized quote.

Fresh Designs often cost more than redesigns.
When creating a new site, designers begin from scratch. Without existing elements, they can't analyze your current online brand or evaluate features to carry over to the new site.

Documentation and Discovery
Starting with a "discovery and documentation" process is essential for successful web projects. This step identifies:

• Online branding
• Website structure
• Website functionality

This approach sets clear expectations for everyone involved and prevents future complications.

For straightforward websites, where requirements are clear, a few hours or a day may suffice. More complex projects could take weeks with detailed documentation.

User Interface (UI) Design
UI design involves your logo, images, graphics, and page layouts – the visual design or "look-and-feel." An iterative process usually refines this design based on your feedback. Budget Ksh 25,000 to Ksh 29,000 for a small business website design, which developers will then program.

Graphics and Images
Estimating aesthetics is tricky as personalized or high-quality stock photos range from Ksh 500 to thousands. Incorporating relevant images enhances your website's effectiveness. You can also use free images. Additionally, consider stock icons and buttons, adding around Ksh 2,000. (Optional - free resources are available)

Mobile and Responsive Design Costs
Mobile-friendliness is crucial, with responsive designs adjusting to various devices. Responsive design costs 20% to 30% more than desktop-only designs due to additional work and testing.

Budget Planning, Interface Design, and Programming
If you want an effective website, don't compromise design and development. Budget for Ksh 27,000 (inclusive of domain and hosting, excluding logo and SEO) to Ksh 50,000 for a small business site.

Maintenance Expenses
Websites require ongoing updates. Don't overlook maintenance; a monthly fee (around Ksh 4,000) is worth it to avoid potential disruptions.

Incorporating Extra Features
Additional features enhance your website but can increase costs. Consider the following:

• Custom Content Management Systems - Ksh 5,000 to Ksh 10,000
• Training and Documentation - Ksh 1,320 to Ksh 2,520
• Blog Integration - Ksh 6,500 to Ksh 10,000
• E-commerce Shopping Carts - Ksh 10,000 to Ksh 15,000
• Email Marketing Campaigns - Starting at Ksh 3,517
• Logo Design - Ksh 5,000 to Ksh 20,000
• Style Guides/Brand Guides - Ksh 4,000
• Specific Product Landing Pages - Starting from Ksh 5,000
• News Streams, Contact Forms, Newsletters - Ksh 650 to Ksh 15,000
• SEO - Ksh 16,000 to Ksh 35,000
• Social Media Management - Ksh 1,000 to Ksh 15,000

Finalizing Your Web Design Budget
For most small business websites, expect costs between Ksh 27,000 and Ksh 50,000.

Bear in mind that extras add up quickly. Allocate percentages as follows:

• 15% Planning
• 25% Interface Design
• 40% Programming
• 20% Project Management
• Maintenance Shouldn't Be Ignored

Website maintenance is vital for staying up-to-date and refining strategy. Consider Ksh 4,000 per month or more for ongoing support.

Remember, investing in design and development is worthwhile for your online business. Treat your website like you would a physical store. For personalized guidance, reach out to us.

In conclusion, website costs vary from Ksh 25,000 to Ksh 100,000 based on your needs. Your investment should align with your strategic goals.

For unique web applications: Starting from Ksh 25,000

If you're serious about your web business, take the next step. Fill out our enquiry form or use the chat widgets for a live chat (if online). We're here to help."